marketing

Undergraduate

Marketing

BA (Hons)

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What you'll study

* All modules are subject to availability

BA (Hons) with Foundation Year

Core modules

  • Managing Your Own Learning
  • Digital Technology and Numeracy Skills
  • Personal and Career Development
  • Managing Organisational Resources
  • Themes in Business Management
  • Intercultural Communication

Students who pass the foundation year can continue with the BA Business Management course or transfer to any of the BA or BSc awards within the programme cluster or to related clusters (Marketing, Logistics and Supply Chain Management, Accounting, Financial Management, Business Economics, International Business).

BA (Hons) with a Year Abroad

Spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons within a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.

BA (Hons) with an Industrial Placement

Gain valuable skills, put the theory to practice and discover more about what motivates you - all while earning a wage. Spend a year working in industry, gaining invaluable experience, creating potential contacts and developing your employability.

Fees and funding

UK/EU: £9,250

Overseas: £13,500

Foundation Year:

Home/EU students: £6,165

Overseas: £9,000


More information on fees can be found in the Money section of the website.

UK & EU fees for 2018/19 have not yet been confirmed, and may increase.

Where you'll study

Hull Campus

Teaching and Assessment

Typical breakdown of teaching time - based on a core of 2,000 hours per year

Teaching and learning
Teaching and learning
YearScheduledPlacementIndependent Study
FY  25%  0%  75%
Y1  22%  0%  78%
Y2  15%  0%  85%
Placement  0%  100%  0%
Study Abroad  0%  100%  0%
Final  13%  0%  87%
Assessment
Assessment
YearWrittenPracticalCoursework
FY  5%  15%  80%
Y1  22%  0%  78%
Y2  24%  0%  76%
Placement  0%  0%  100%
Study Abroad  0%  0%  100%
Final  18%  0%  82%

About the course

At Hull, you study the latest marketing concepts under expert staff who are passionate about the subject. Our aim is to inspire you to become creative marketing professionals who are both customer and brand champions. You work on live projects at every stage of this hands-on programme, boosting your employability.

You'll learn how to understand consumer behaviour through marketing intelligence and analytics and how to use digital marketing and social media. And you'll discover the ‘holistic marketing’ approach, in which you balance an organisation’s short-term objectives and long-term goals with the needs of the environment and society.

We invite expert guest lecturers to keep our students up to date with the latest issues in marketing. You're eligible for student membership of the Chartered Institute of Marketing and can take part in field trips to destinations such as the Museum of Brands, the National Media Centre and marketing conferences.

Many students choose to spend a year working on a professional placement or studying abroad as part of their degree. Summer schools are also available with a range of overseas partners, which are credit-bearing for degree purposes – a distinctive feature at Hull.

NN1G

BA (Hons)

4 years

N550

BA (Hons)

4 years

N502

BA (Hons)

4 years

Entry requirements

Foundation Year entry requirements:

  • The foundation year is designed for applicants whose qualifications and experience do not allow direct entry to the undergraduate degree.
  • We expect applicants to demonstrate an experience of a related subject and an aptitude for academic work which may be determined by an essay and/or interview alongside the application.
  • For applicants with A levels in subjects other than those key to the degree, we will usually require a minimum of 80 points from Level 3 qualifications.

International students

(language requirements)

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Future prospects

A range of possibilities are open to our graduates, including starting a new business. Recent graduates have found work with leading companies including L’Oreal, IBM, Deloitte, the Prince’s Trust, the Civil Service, Asda, Santander and Deutsche Bank

Marketing graduates have secured roles including marketing manager, advertising manager, event coordinator, bank management trainee and property manager.

Many graduates progress to further study, either at Hull or at educational institutions around the country and across the world.