marketing

Taught

MSc in Marketing Management

How to applyMarketing

About the course

This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making – in areas including market research, digital marketing, international marketing and global trade.

Our unique, holistic approach to marketing will help you achieve an organisation’s short-term objectives and long-term goals.

You will be introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.

Key facts

Tuition fees

UK/EU: £8,500 full-time

*Please note, Home/EU fees for 2018/19 have not yet been confirmed and may increase.

A new system of postgraduate loans for Masters degrees in the UK are now available. They provide up to £10,280 for full-time and part-time taught and research Masters courses in all subject areas. For more information, visit our Postgraduate Loans page.

Overseas: £15,000 full-time


More information on fees can be found in the funding information section of this page.

Application deadlines

All applicants: TBC

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.

You will have a minimum of a 2:2 Honours degree or equivalent, one academic reference and a good command of English
International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires IELTS 6.0 overall, with 5.5 in each skill.

For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Study information

You will study the following modules

  • Marketing Management in Action
  • Buyer Behaviour and Ethics
  • Contemporary Global Marketing Practice
  • Interactive Integrated Marketing Communications and Digital Marketing
  • Advanced Relationship Marketing
  • Marketing Analytics

You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.

* All modules are subject to availability.

Funding information

Future prospects

This programme prepares you for a career as a marketing manager.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.